Application of anti-counterfeiting technology in m

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Analysis on the application of anti-counterfeiting technology in modern packaging design

packaging design is one of the important components of modern design. The development of packaging design, whether in theory or in specific design practice, is at the forefront of the times, expressing the design trend and embodying the design mainstream. The diversified development of modern design also promotes the diversified and sustainable development trend of packaging design. In order to keep our packaging design in line with the development of world packaging design while maintaining local characteristics, it is necessary to make a correct positioning for our packaging design concept and design concept, that is, the penetration and application of anti-counterfeiting technology. 1. The role of anti-counterfeiting technology in packaging design

anti counterfeiting technology refers to the measures taken to achieve the purpose of anti-counterfeiting. It can accurately identify the authenticity within a certain range and is not easy to be copied and copied. In short, it is a technology to prevent counterfeiting. Anti counterfeiting refers to the preventive measures taken for the activities of imitation or reproduction for the purpose of deception without the permission of the owner. Anti counterfeiting technology products are products with anti-counterfeiting function, which are made with anti-counterfeiting technology for the purpose of anti-counterfeiting

in China, anti-counterfeiting technology has existed since ancient times, especially the packaging anti-counterfeiting technology that has developed rapidly in recent years. Under the situation of repeated prohibition of fake and shoddy goods and increasingly serious high-tech crimes, anti-counterfeiting technology is facing both unprecedented opportunities and severe challenges. Anti counterfeit packaging not only enables enterprises to curb the proliferation of fake goods, facilitate consumers to identify fake goods, and protect the legitimate rights and interests of enterprises and consumers, but also plays an indispensable role in improving brand image, product image and company image. At the same time, enterprises should take anti-counterfeiting as an opportunity, take effective anti-counterfeiting measures as a strategic investment of enterprises, formulate and gradually achieve the anti-counterfeiting objectives in a planned way, and apply anti-counterfeiting throughout the whole process of product production, marketing and enterprise management, and take anti-counterfeiting as an important means for enterprises to safeguard their rights, crack down on counterfeiting, increase efficiency and shape their brands

2. The application of anti-counterfeiting technology in modern packaging design is a systematic project. China's anti-counterfeiting technology has developed rapidly in recent years, thanks to the strong support and guidance of the state on the one hand, and the increasingly perfect socialist market mechanism on the other. Although we still lag behind the international advanced level in some aspects, in terms of the comprehensiveness of technology, we have been ahead of the world in some aspects

① the packaging material itself makes the performance stable and reliable. Special or special packaging paper is used. Such as layered dyeing anti-counterfeiting paperboard: this new packaging anti-counterfeiting material is used to dye the internal pulp layer in the process of paperboard manufacturing. Using the tearing and grindability of the paperboard itself, the anti-counterfeiting identification function is extended to the internal structure of the paperboard. No external printing technology can be counterfeited, so as to achieve the purpose of anti-counterfeiting

② positioning hot stamping holographic technology or special marking technology integrated with packaging materials, embossing technology, and safety embossing technology of hidden words or graphics are locally used in the packaging box itself. Holographic laser hot stamping technology is one of the relatively safe and novel anti-counterfeiting technologies at present. It has been widely used in tobacco, alcohol, cosmetics, drugs and other packaging. It can adopt three-dimensional dynamic shading anti-counterfeiting design. High precision and high-quality refractive photorefractive design was held in Frankfurt last year

③ package number and content number one-to-one correspondence or mutual decoding technology. Using laser code printing or random code printing technology of code printing machine, the packaging and contents are coded to implement personalized and anti fleeing processing, and the authenticity is managed through computer database. At the same time, the two codes can be the same or there is a corresponding conversion relationship to prevent the reuse of packaging. Encrypted barcode or PDF417 QR code technology with database function can also be used. The use of bar code technology meets the requirements of automatic identification and rapid identification of logistics at the same time

④ the anti-counterfeiting shading design and safety of the inner surface of the small packaging box should also do a good job in after-sales and corporate image printing technology. It adopts single anti-counterfeiting line design technology and spot color printing, such as the inner surface of the packaging box of Lijunsha tablets in Xi'an pharmaceutical factory. The disturbing pattern safety design technology is adopted, and the decoder is used to identify the authenticity of the packaging. Such as the packaging of Weihong azithromycin tablets of Shijiazhuang Pharmaceutical Group Co., Ltd

⑤ the packaging box is pasted with anti-counterfeiting marks, anti-counterfeiting and anti exposure. The use principle of Leeb hardness tester is sealed with a seal. Laser holographic anti-counterfeiting marks, fluorescent anti-counterfeiting marks, thermal anti-counterfeiting marks, anti-counterfeiting coding marks, and so on. Almost all marks with anti-counterfeiting function are applied in packaging. Such as EMS sealing tape, robust sealing tape, sealing logo of Tsinghua Tongfang computer, sealing label of packaging box of China sports lottery issuing equipment, etc

⑥ the patented design of the packaging container itself is anti-counterfeiting: for example, some wine bottles, such as robust cyclone cover, Jiugui wine, and the bottle itself and bottle mouth

it can be seen that modern packaging design has entered a diversified period, presenting a colorful situation in which multiple styles coexist. The diversification of design style, the informatization of design means, the sustainability of design concept and the humanization of design products have become the main characteristics of modern packaging design in this period. At present, there are many kinds of packaging and printing products, such as alcohol trademarks, food packaging, audio-visual product covers, cigarette packaging, packaging containers and other anti-counterfeiting technologies can be applied to the printing and anti-counterfeiting of these products, but the design of each anti-counterfeiting scheme will be different. The following is an example to introduce the application of anti-counterfeiting technology in the printing and packaging of wine products

discrete and non discrete, visible and invisible digital watermark anti-counterfeiting electronic labels are made on the inner and outer packaging boxes respectively, which not only does not change the production process, but also effectively prevents counterfeiters from imitating manufacturing counterfeits on a large scale. At the same time, it is convenient for consumers and logistics staff to visually identify and detect tools, but also conducive to market managers' anti-counterfeiting detection

make anti-counterfeiting labels (digital watermarks). It is pasted on the sealing part of the package, the opening part of the bottle cap, and the junction of the bottle cap and the bottleneck, which is mainly to prevent small-scale counterfeiters from recycling the old package for renovation and reuse. The technical scheme is to add invisible non discrete digital watermarking and invisible discrete digital watermarking with different contents in the trademark or appropriate position, and the anti-counterfeiting information is respectively available to the manufacturer's supervisor, sales department, distribution and circulation, so as to realize the hierarchical management of anti-counterfeiting information, and also for consumers or managers to easily identify the authenticity of products through special detection tools

using invisible digital watermarking with non discrete and hidden area marks on the inner and outer packaging can realize targeted production and targeted sales and prevent regional fleeing

if the manufacturer needs, it can also make and provide a digital coding computer logistics management system on the anti-counterfeiting label or label, which organically combines anti-counterfeiting and logistics management system to improve the computer management efficiency of the manufacturer

3. Analysis on the development trend and Prospect of anti-counterfeiting technology in future packaging design

anti counterfeiting is an ancient profession. In ancient times, there was a practice of adding marks or warnings on porcelain, calligraphy and painting to determine the identity of the producer and prevent counterfeiting. The rapid development of anti-counterfeiting as an industry is after entering the 20th century, especially in recent decades. With the proliferation of fake banknotes, fake certificates, fake commodities and the increasing requirements for anti-counterfeiting of commodity packaging, market demand has stimulated the technological progress of packaging anti-counterfeiting, and anti-counterfeiting has gradually become an important independent development industry, with the emergence of specialized anti-counterfeiting technology development and companies engaged in the production and service of safety and anti-counterfeiting products, Apply a large number of high-tech and achievements to anti-counterfeiting practice to meet the personalized requirements of various commodity packaging. The rapid development of modern science and technology and the increasingly rampant counterfeiting activities have promoted the development of various anti-counterfeiting technologies. The anti-counterfeiting technology not only integrates the advanced technological achievements, but also becomes the crystallization of the combination and comprehensive application of multidisciplinary scientific and technological achievements

anti counterfeiting technology will develop in depth at a faster speed while moving towards a more comprehensive approach; The use of comprehensive anti-counterfeiting technology will become the only way for anti-counterfeiting products; More and better high security anti-counterfeiting technologies will move from banknotes and other fields with high anti-counterfeiting integration to civilian products; Laser holographic anti-counterfeiting will continue to play an important role in the field of anti-counterfeiting with higher technical content; Information anti-counterfeiting technology, especially the coding anti-counterfeiting technology based on encryption technology, database technology and modern communication technology, will enter ordinary businesses, and finally realize the zero distance of product information feedback between consumers and manufacturers; Digital watermarking technology will be developed and comprehensively promoted; Biometric information anti-counterfeiting technology will be more widely used; Electronic technology and automatic identification technology will be more closely combined with anti-counterfeiting technology and put into application, such as IC card technology, bar code technology, automatic fare collection system, etc; Easy to identify, moderate price and difficult to forge will become the common characteristics of packaging anti-counterfeiting technology products in the future

when designers do packaging design for products, anti-counterfeiting technology has not only regarded it as a competitive business behavior between enterprises, but also as a cultural creation and a cultural design. Using various methods to integrate our long-standing culture into packaging design not only provides designers with inexhaustible design materials and ideas, but also higher challenges and requirements for designers, and is the inevitable choice for successful packaging design

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