The hottest ice breaking road in 2014, what did th

2014 "ice breaking" road home appliance stores "broken" what

201 tips to urge all regions and departments to work solidly 4 "ice breaking" road home appliance stores "broken" what? The transformation path of home appliance stores is different. E-commerce allows products to fly on the cloud. 2014 ice breaking road

What did the appliance store break

at the end of the year, when the enterprise returns at the end of the year, how is the year going? What is the harvest? Gome's third quarter report showed that in the first three quarters of 2014, the company achieved a sales revenue of 44.645 billion yuan, an increase of 7.2% over the same period last year; In terms of net profit, the net profit of the company in the first three quarters was 1.018 billion yuan, an increase of 74.9% compared with the same period last year; In the first three quarters of 2014, Suning yunshang achieved a sales revenue of 79.675 billion yuan, a slight decrease of 0.58% over the same period; The loss in the first three quarters reached 1.079 billion yuan, a year-on-year decrease of 343.15%; The data of five-star appliance is uniformly released by the parent company best buy, and the third quarter financial report has not yet been released. However, according to the data previously released by five-star electric, it not only turned losses into profits in 2013, but also achieved an increase of more than 30% in operating profit in the first quarter of this year, ranking among the best buy's overseas markets with relatively mature theory. So far, five stars is still the third pole of home appliance chain besides Gome and Suning

the transformation path of home appliance stores is different

on the road of competition, there is no absolute lead, only a relative lead. After entering 2014, Gome, Suning, Yongle and Wuxing all began to adjust their business strategies in order to integrate the industrial chain and meet the challenges of the Internet era

Gome has carried out system design based on the future supply chain operation business model since 2011. In 2012, Gome completed the training of 300000 employees in 9 months. In order to enhance Gome's ability to purchase goods, Gome has newly added Hengxin company, which is specially responsible for purchasing ODM goods, to supply products to more than 130 branches of Gome; In terms of management structure, not long ago, Gome adjusted more than 70 secondary branches, which were originally managed by more than 50 primary branches, to be directly under the headquarters, thus making management more flat

at present, under the adverse factors such as e-commerce impact and sluggish consumption, most enterprises choose different ways of ice breaking transformation according to their own conditions, such as carrying out o2o, store innovation, or entering commercial real estate. However, Gome chose the traditional practice of the most physical retailers, that is, to dig deep into the supply chain and tap the potential of the best stores. These things Suning has done over the years can just outline its future strategy. First, Suning Tesco was established to become another major e-commerce platform after jd.com, Alibaba and store 1; Second, announce the same price online and offline, and accelerate the integration of online and offline platforms; Third, adjust the organizational structure, establish a unified commodity department, completely unify online and offline commodities from the background, and achieve complete integration; Fourth, we should explore the Internet based extended businesses such as third-party logistics, Internet finance, C2B crowdsourcing, and look for profit growth points

the five-star new generation store adopts a new logo this year, and the enterprise color adopts bright blue, so it is named bigblue flagship store. From the transformation of bigblue flagship store, we can see the transformation ideas of five-star to deal with the complex market environment. In Wuxing's own words, the store business model began to transform from traditional business sites to commodities. At the China chain industry conference held not long ago, the organizer, China Chain Management Association, awarded the annual innovation award to five-star appliance in recognition of its achievements in store innovation. Luo Qingqi, an expert in home appliances, pointed out that the five-star innovation initially took it as an indicator of material resistance, but how much time and space can the market leave it

E-commerce makes products fly on the cloud

the crazy competition between e-commerce has quietly extended to offline. Not only the price, but also the speed. The logistics system may be the key to success or failure

from December 3, 11 senior executives, including Mu Guixian, chairman of Gome, took turns as shopping guides for users. Beijing Pengrun real estate of Gome department wants to take Gome's retail business as the fulcrum to enter logistics real estate on a large scale. In 2015, Suning plans to complete the development and construction goals of 60 logistics bases, 12 automatic sorting centers and 5000 after-sales service points. At the same time, the regional distribution center will further sink to the tertiary and tertiary markets

although the vast majority of Internet enterprises are asset light, similar e-commerce companies hope that the heavier the better. Since 2012, leading enterprises such as Alibaba, Dangdang and Amazon have also established their own warehousing and logistics bases. After 2014, e-commerce companies' enthusiasm for building logistics bases has increased. Jd.com has decided to build its own logistics since it received the first financing at the end of 2007. On November 27, it reached a strategic cooperation with Huaxia happiness foundation Co., Ltd. to plan a professional e-commerce comprehensive industrial park. After that, JD signed a strategic cooperation agreement with Jieyang City, Guangdong Province, and the two sides will establish JD Junpu first village. Why should enterprises do this? Li Tao, editor in chief of household appliances, said: Liu qiangdong, CEO of JD group, refined it into sugarcane theory. In a word, the profit margin of each link in an industrial chain is relatively balanced. In order to obtain more profits and voice, enterprises should occupy as many links as possible. In one word, it is integration, integration of upstream and downstream resources. Logistics costs account for 3% - 5% of the gross profit of e-commerce. The formation of logistics base will reduce logistics costs, thus bringing more profits to the main consumption areas of e-commerce enterprises, as shown in Figure 1. For example, in 2012, the rental income of JD mall from renting out some warehouses was about 300million yuan

at present, the construction level of e-commerce parks is far lower than the development speed of e-commerce, and e-commerce parks are still in the cultivation stage. Luo Qingqi said: in the future, how to integrate land resources and give full play to the maximum efficiency of e-commerce Park real estate is a topic in front of the government and all kinds of e-commerce enterprises