The hottest ice cream plastic packaging bag has te

Ice cream: there are ten worries about plastic packaging bags (middle)

worry 4: should it be marked with the number of "two licenses"?

ice cream is food, and its production and operation enterprises must have legal licenses such as food production license, hygiene license, industrial and commercial business license. Then, can the number of food production license and hygiene license be printed on the plastic packaging bag of ice cream? There is no doubt that the effect of printing or not printing will inevitably have different social effects. On this issue, if you look at the 16 plastic packaging bags of 16 kinds of ice cream, it is not difficult to find that although they are not perfect and cannot be generalized, on the whole, they have their own strengths, which can be roughly divided into the following seven cases

case 1: mark the "two certificates" number. Shandong Qingdao Wabao Food Co., Ltd. is marked with "hygiene license: Qing licangwei (2000) No. 03-0022" in addition to the "QS" logo on the back of the pressure of the unloading hydraulic system of a plastic ice cream packaging bag and the license number logo of "qs3702100185" below it. It can be seen that this way of marking is complete, complementary and complementary. It is also self-evident for consumers to identify the "logo" on the bag. At the same time, it is also conducive to consumers to increase their understanding and trust in enterprises

case 2: Double "food number" is marked. The plastic packaging bags of "peanut ice cream" and "chocolate ice cream" are also printed with "manufacturer: Bright Food Group Shanghai Yimin Food No. 1 Factory Co., Ltd. (1)" "Shandong Leling new world cold drink and Food Co., Ltd. (3)" is marked with "QS" respectively, and it is also marked with "qs3120" and "qs3714" in the upper and lower lines after the "food production license number". It can be seen that "Guangming" and "new world" are the two sides of cooperation, and its "qs3714 10010010081" number is likely to obtain the Shandong number. In addition, "Mengniu" The "production license number" of the companies in Shenyang, Jiaozuo, Tai'an, Ma'anshan and other places with which it cooperates is also printed on the back of some ice cream plastic packaging bags. This move is undoubtedly a measure of honesty, which is commendable. At the same time, it is also something that other enterprises that do not mark the "QS" number should learn from

case 3: Double logo printed on the back. On the back of the plastic packaging bag of "chocolate big board ice cream" of Qingdao Dingxi cold food Co., Ltd., there is not only a striking "production license No.: qs3702" logo on the top half, but also a "QS quality and safety" logo on the bottom, and a "QS 0045" logo on the bottom of this "logo". On the surface, such "Repetition" of landmarks seems to be "superfluous", but this suggestive approach is indeed beneficial to consumers, and it is also a manifestation of enterprises' honesty

case 4: back printed mark number certification. On the back of an ice cream plastic packaging bag of a company, in addition to the "QS quality and safety" sign and the "production license number" below this sign, there is also a wireframe sign printed on the right side of the "QS quality and safety" sign: "the company has passed HACCP, ISO900, ISO14001 certification". Obviously, such marking reflects a good marketing strategy for the company to actively participate in market competition, which is undoubtedly different from the practice of boasting and grandstanding

case 5: mark food number printed on the back. On the back of an ice cream plastic packaging bag of an enterprise, there are marks of "QS quality and safety" and "food production license number" respectively. Although the logo and logo are printed on the back of the bag together, they are far away. If this number is printed on the bottom, left or right of the sign, it will be easier for consumers to see at a glance

case 6: the confirmation number below the sign. It can be seen on the plastic packaging bags of some ice cream: the front and back of some bags are printed with "QS quality and safety" signs and their respective "QS" certificate numbers. It is difficult to identify both sides of the bag. If the "QS" certificate number is repeatedly printed on the back of the bag and the "QS" number of the "certificate" is expressed in Chinese characters, it will be more convenient for consumers to identify

case 7: the trademark with the license number printed on both sides. Some of the plastic packaging bags of some two kinds of ice cream are marked with "QS quality and safety" on the back of the bag, as well as the content on the back of the bag. High frequency reciprocating testing machines (also known as friction and wear testing machines, diesel smoothness tester, HFRR) are not unfamiliar laboratory instruments with the same "production license number"; Some have two "registered trademarks" printed on the front of the same plastic ice cream packaging bag, and the "QS quality safety" logo and "production license number" are printed on the front and back of the bag respectively. Two "registered trademarks" are printed on one bag, which reflects the trademark awareness of the enterprise. Nevertheless, if the certificate number is printed near the mark of "QS quality and safety", it will be icing on the cake and complement each other

worry 5: how to mark the "QS" sign

"QS quality and safety" sign, food production license, hygiene license, etc. are the "permit" and "pass" for food enterprises to participate in market competition, so they are not trivial and should not be ignored. Not to mention the "certificate number", then on the plastic packaging bag of ice cream, the "mark" of "QS quality and safety" should be printed on the "bag" to make the air in the car healthier. Where is the appropriate position? D) the test results and production date of this batch of products? Perhaps it can be judged from the following examples

there are at least three problems worthy of attention on the bag: first, the printing position of the "QS quality safety" sign. Some printed this logo on the front of the bag, while others were printed on the back of the bag. The position of this sign printed on the front of the bag is either in the lower right corner of the front, or in the lower right corner of the front, or in the lower left corner of the front; The logo printed on the back shows a variety: some are printed on the upper left or lower left of the back of the bag, and some are printed on the upper right or lower right of the back of the bag. Is it a bit confusing to print the "logo" of "QS quality and safety"? Can we standardize and unify the printing position of this very serious sign? The second is the printing color of the "QS quality safety" sign. The "QS quality and safety" logo printed on the bag also shows colors such as blue, dark blue, sky blue, emerald blue, lake blue and so on. So, should we standardize and unify the printing color of this logo to enhance its solemnity and seriousness? Third, the printing size of the "QS quality safety" logo. The logo printed on the bag is wired

as for the size of its logo printing, the author specially measured the size of this logo printed on the 16 plastic packaging bags of these 16 kinds of ice cream with a centimeter ruler one by one and found that: first, the logo printed on the bags of these two kinds of ice cream is very eye-catching, conspicuous and second to none, "Dingxi" brand and "wa Baole" brand, with a size of about 1.5 cm × 2 cm; The second is the logo printed on the three kinds of ice cream of "Yili", whose sizes are about 1.3 cm respectively × 1.8 cm, about 1.4 cm × 1.9 cm, about 1.4 cm × 2 cm. The size of this logo printed on other bags is unparalleled compared with the above sizes. It can be seen that the printing size of the mark of "QS quality and safety" should not be ignored

worry 6: "net content" should not have "odd"

the author noticed on the 16 plastic bags of these 16 kinds of ice cream that the marked "net content" ranged from "50g" to "115g". Among them, the weight marked on two bags is "50g" and "60g"; There are four bags with weights of "70g", "72g", "75g" and "78g" respectively; On the other three bags, the weight marked respectively is "80g", "85g" and "90g"; On the other two bags, the weight is "100g" and "115g" respectively. It is obvious that the "gram number" of "2", "5" and "8" is obviously a decimal or "fraction" compared with "integer". Such a "fraction" seems to be accurate, but it is actually intriguing: should the "net content" of a mere small ice cream also be accurately measured by "decimal" or "fraction"? If so, is it convenient for consumers to haggle over every ounce and even the measurement and testing supervision of the quality supervision and measurement department? Is it appropriate to use the expression of "integer" to mark the "gram" of "net content"? (middle)

source: China Food News